Ismail Benmbarek

I turn messy ideas into clear, structured systems that just work.

About

Over the last decade I've worked across every layer of the web design process — product design, Webflow development, CMS architecture, and content systems. I've built complex production sites from scratch, led design education for one of the largest Webflow audiences online, and shipped real products with real users.

I don't fit neatly into one role. What I actually do is close the gap: between design and build, between idea and execution, between what something looks like and how it actually works.

Work

Grew site to 5K+ monthly visitors (blog + inspiration library)
Built and monetized a redesign teardown product line (audits + Figma files)
Redesign real sites (Amazon, Reddit) to demonstrate how to fix UX & conversion
Grew Instagram audience to 45K+ in the web design niche

Collaborated on full website redesign
Led SEO efforts from 0 → 20K monthly organic visitors
Created educational web design content (IG, YT) → 100k+ followers gained

Led design of mobile app and landing page
Scaled product to 9K users in Ontario
Built SEO to 10K monthly organic visitors
Secured $250K in seed funding

Currently Building

MyoMetrix is a hypertrophy decision engine that ranks and dissects the most effective exercises for each muscle.

Stratified is an intervention ranking system that reveals and analyzes the highest-impact solutions for any health or cosmetic outcome.

Tools

Production builds. CMS architecture. Client delivery.

Interface design. Prototyping. Design systems.

Systems design. Dashboards. Knowledge management.