Ismail Benmbarek
I turn messy ideas into clear, structured systems that work.
About
Hard to pin myself to one thing. Over the last decade, I’ve worked across web design, product design and SEO, building a strong bias toward systems, clarity, and results. I’ve led product and web design end-to-end, focusing on making things simple, structured, and effective. My background started in chemical engineering, which is probably where that systems mindset comes from.
Work
CreatorFuel
- Grew site to 5K+ monthly visitors (blog + inspiration library)
- Sell website audits (conversion-focused teardowns)
- Redesign real sites (Amazon, Reddit) to demonstrate how to fix UX & conversion
- Package redesign work into Figma files & paid products
Flux Academy
- Full website redesign
- Led SEO efforts from 0 → 20K monthly organic visitors
- Created educational web design content (IG, YT) – 100k+ followers gained
Wandure
- Led design of mobile app and landing page
- Scaled product to 8K users in Ontario
- Built SEO to 10K monthly organic visitors
- Secured $250K in seed funding
Tools
Webflow
Production builds. CMS architecture. Client delivery.
Figma
Production builds. CMS architecture. Client delivery.
Notion
Production builds. CMS architecture. Client delivery.
Side Projects
MyoMetrix
MyoMetrix is a hypertrophy decision engine that ranks the most effective exercises for each muscle.
Stratified
Stratified is an intervention ranking system that identifies the highest-impact solutions for any health or cosmetic outcome.